Social media and misrepresentation can go hand in hand – and that’s particularly the case within the loosely regulated health and diet trade. People with no credentials are constructing their very own manufacturers on social media, typically making more cash than those that are credentialed.
Tim Pollock, Haslam Chair in Enterprise and Distinguished Professor of Entrepreneurship, joined Ashley Roccapriore, a PhD candidate in enterprise and an authorized health coach, to analysis how influencers use algorithms to market themselves and develop their audiences. Learn the total article on The Dialog.
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CONTACT:
Cindi King (865-974-0937, [email protected])
